Hi, I’m Felicia “Fee” LaTour — a Woman of God, proud mother of two, and an entrepreneur since 2010. My journey began as a makeup artist, working with some of your favorite and most respected entertainers like Jhené Aiko, Issa Rae, Cardi B, and many more. I’ve traveled the world on tour, glammed red carpets, award shows, and partnered with leading brands — using my artistry to help others feel confident and seen.
After the birth of my second child, everything shifted.
I was two months postpartum — newly single, learning how to co-parent, and navigating deep emotional waves. I didn’t feel like myself. None of the clothes in stores made me feel beautiful or supported in this new season. I found myself constantly digging into my children’s father’s closet, just to throw on oversized clothes and cover up a body I hadn’t yet accepted.
That’s when I had a thought that changed everything:
"What if I create a clothing line just for Mamas?"
I envisioned tie-dye — bold, bright, expressive. Because color uplifts the spirit and can inspire joy even in the darkest moments. I wanted to merge streetwear with mental health — to make mamas feel seen, not just in their style, but in their journey.
Postpartum depression is real. It affects 10–15% of American mothers, and tragically, nearly 25% of Black mothers. I know the pain firsthand. I attempted suicide after giving birth to my daughter, which led me on a deep, faith-filled path to healing and understanding. I realized so much changes — not just physically, but spiritually and emotionally. I needed to feel good again — and I wanted to help other mamas feel that too.
That vision became Somebody’s Mama — a brand rooted in truth, healing, and hope.
Our pieces have been worn by Issa Rae on HBO Max’s Insecure, and seen on women like Lauren London, Ayesha & Steph Curry, Cassie, and more. We’ve collaborated with legacy brands you know and love, all while staying true to our mission.
Through it all, we sprinkle our faith boldly and unapologetically. This brand would not exist without the grace and guidance of our Lord and Savior, Jesus Christ.
We hope you feel seen here. We hope you remember that you are worthy of love, healing, beauty, and joy — in every season of your motherhood journey.
Thank you for visiting. We pray you stay a while. - Fee
