My full name is Felicia LaTour , I’m a Woman of God, proud mother of two, artist, entrepreneur, and life coach for women and youth.

My creative career began as a celebrity makeup artist working with artists and entertainers like Jhené Aiko, Issa Rae, and Cardi B. Through that work, I discovered how powerful creativity can be in helping people feel confident, seen, and connected to themselves.

After becoming a mother and navigating postpartum depression, I created Somebody’s Mama as a space rooted in healing, creativity, and community. Today, Somebody’s Mama 2.0 has evolved into a lifestyle brand where I design and hand-create expressive, functional pieces that bring joy and creativity into everyday life for mothers, aunties, and homegirls.

In addition to my brand, I work as a life coach supporting women and youth, and I teach creative art programming through the nonprofit I serve. I believe creativity is one of the most powerful tools for emotional expression, confidence, and connection — especially for young people learning to understand themselves and their world.

Everything I create is deeply personal and inspired by my journey through motherhood, faith, healing, and art.

Welcome to Somebody’s Mam 2.0